Ben & Jerry’s Uses Platform to Urge Marijuana Law Reform on 420
Ice cream maker Ben & Jerry’s took advantage of the 420 weekend to call for the reform of marijuana laws and the expungement of past convictions for cannabis possession. In a tweet and accompanying video posted on Saturday morning, the Vermont-based company called attention to the racial disparity in the enforcement of cannabis laws.
“It’s hard to celebrate 4/20 when so many people of color are still being arrested for pot,” the tweet reads. “We have to do better.”
Racial Bias in Cannabis Enforcement
The campaign continues on the Ben & Jerry’s website, where the famously socially conscious company noted that marijuana policy reform has made great strides in recent years and that “fans of cannabis can celebrate 4/20 openly and in style in more places than ever before.”
Even in states that haven’t yet legalized cannabis, 420 celebrants are unlikely to be hassled by the cops, the company says, “if you’re a white person.”
Ben & Jerry’s also noted that people of color are underrepresented in the growing cannabis industry while facing criminal charges more often.
“If you love pot AND you’re white, everything is totally awesome these days. In 2017, 81% of cannabis executives were white. Meanwhile, even