A cannabis delivery service is celebrating the legalization of weed in Canada by delivering free munchies to as many people in Toronto as possible on October 17. And on top of the free snacks, the promotion will be even more exciting with a Willy Wonka-style lottery for the first day of legal recreational pot.

Cannabis delivery platform Eddy is sponsoring the contest and is inviting potential customers to sign up for the giveaway on its website in order to be added to the list to receive free munchies. Contestants can increase their chances and move up the queue by sharing the promotion on their Instagram account and tagging friends.

Those lucky enough to receive free munchies will also be in the running for an extra special prize as “four randomly selected winners will receive a Lucky Green Ticket which will entitle you to a tour of a local weed factory (also known as a licensed producer cultivation facility, but that doesn’t roll off the tongue),” according to the webpage for the promotion.

Restrictions on Cannabis Advertising

With the legalization of recreational cannabis in Canada this week, companies wishing to compete in the newly legal market will have to employ creative strategies like the Eddy promotion to gain the attention of

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