Companies are adding cannabis to smoothies or pairing it with herbal supplements to target a new class of consumers.

When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on “wellness”.

Some cannabis companies combine the drug with various nutritional supplements and herbs – and ascribe benefits to the resulting products that aren’t necessarily real. These products target health-conscious consumers who are older and more predominantly female than cannabis’ core customer group: young men who want to get high.

– Read the entire article at News.

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