Brace yourself: Trader Joe’s will swing into business at 8 a.m. Friday at the University Village Colorado Shopping Center. And if this opening is like those of the three stores in the Denver area, foodies will start lining up in the wee hours Thursday – much like the iPhone fans who queued up recently for the release of the iPhone 6.

But unlike the Apple Store, Trader Joe’s will give its disciples a few treats.

Store captain Todd Gibson, regional vice president Greg Paquet and the Trader Joe’s crew will gather first thing in the morning for a ceremonial lei-cutting to welcome their customers Trader Joe’s style. Eager shoppers will be treated to snacks and coffee while waiting in line. Additionally, the first 100 will receive reusable trademark Trader Joe’s bags. The celebration continues throughout the day with food demonstrations and other giveaways.

“We offer more than 3,000 unique grocery items, and our buyers travel the world to obtain a variety of interesting products,” said Alison Mochizuki, director of public relations.

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Don’t go looking for sales, however.

“‘Sale’ is a four-letter word to us,” Mochizuki said.

“We have low prices every day. No coupons, no membership cards, no discounts. You won’t find any glitzy promotions or couponing wars at our stores.”

According to Mochizuki, about 80 percent of what Trader Joe’s sells carries the store’s private label, meaning it’s free of artificial flavors, preservatives, synthetic colors and GMOs.

Many area residents can expect to receive a copy of Trader Joe’s “Fearless Flyer” in the mail once the store opens. The pamphlet, which has been called a cross between Consumer Reports and Mad Magazine, offers a somewhat irreverent …read more