In the mid-1800s, some 400,000 Americans set out on a 2,170-mile trek from Missouri to Oregon in search of their fortunes, braving unforgiving terrain, brutal weather conditions and the threat of dysentery, which was artfully defined for me by my grade-school computer teacher as “when you poop yourself to death.”

In those days, it was the prospect of gold in the west that led many to make that arduous journey. But now, with the so-called “Green Rush” sending investors and entrepreneurs all around the globe in search of their slice of the $48 billion-plus the cannabis industry is projected to be worth by 2027, some Oregonians are finding their way back to the Show Me State.

Enter High Profile (1416 Harvestowne Industrial Drive, St. Charles; 636-224-6033), the latest addition to St. Charles’ medical marijuana landscape. Opened on May 5 off Route 94, the fresh new dispensary is one part of multi-state cannabis company C3 Industries’ retail operation and one of seven dispensaries the brand currently has open across three states. C3, which is now based in Ann Arbor, Michigan, got its start in Portland in 2018 with the opening of a 36,000-square-foot indoor cultivation facility for its Cloud Cover Cannabis

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