Meadow's Aria Biswas on Synergies in Cannabis Brand and Dispensary Marketing – Muse by Clio
Aria Diana Biswas is head of experiential marketing at Meadow, Y Combinator’s first startup to operate in the cannabis space. Since 2014, Meadow has been building a complete suite of connected software tools for cannabis dispensary sales, marketing, inventory management, compliance and more.
Aria produces the annual four-day, 500-person cannabis industry retreat Meadowlands, held in the redwoods of Mendocino, designed to build a more connected, collaborative and equitable industry. Tickets for Meadowlands, happening Oct. 1-3, are on sale now.
In collaboration with nonprofits like Our Academy and Success Centers, Aria produces workforce development curriculum to help social equity applicants thrive in the cannabis industry. She also organizes with Allies Creating Equity, an activist community working to increase diversity in Silicon Valley tech startup culture.
As a certified reiki and breathwork practitioner, she also leads private and group meditation and healing sessions at cannabis retreats like Humble Bloom’s Field Trip and MJ Lifestyle’s Visualize & Thrive.
We spoke with Aria for our Higher Calling series, where we chat with leaders in the cannabis space.
Aria, tell us…
Where you grew up, and where you live now.
I grew up working in my family’s bagel shop and cafe on Main Street in Klamath