DENVER (CBS4) – Performer Willie Nelson is reportedly launching his own brand of weed, according to the brand’s spokesperson.
Michael Bowman told The Daily Beast that the 81-year-old marijuana advocate is working on his brand, “Willie’s Reserve,” and that it will even include branded bongs and stores in states where the drug is legal.
“Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition,” Bowman tells Daily Beast.
Bowman says the brand will include marijuana grown under Nelson’s oversight, as well as products from growers who meet the brand’s standards. Bowman emphasized that Nelson will place importance on growers who keep environmental and social justice issues as priorities.
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The stores will be in states where marijuana is legal, though the details and exact number of stores is still in the works. Willie’s Reserve stores may be open to the public as early as 2016 and will include Colorado, Washington and Alaska as major states for retail opportunities.
“This is a culmination of Willie’s vision, and his whole life. I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization). And you have the men like Willie who’s been out there getting arrested, standing up saying what’s right, and not wavering from that core,” Bowtold told Daily Beast.

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