Valentine’s Day shoppers flocked to Natural Green Medicine in Seattle in recent days not for roses or jewelry, but for large, heart-shaped chocolates with a high-inducing kick. “I’ve sold, like, 30 of them in the last five days,” said Serj Kocharain, one of the owners of the medical marijuana dispensary. The pot shop offered a similar cannabis-infused product last year that became a hit with its clientele, who were mostly over 35 years of age. “People come and buy them to share for Valentine’s Day,” Kocharain said.
With voters across the nation increasingly approving legal marijuana laws, pot shops in Colorado and Washington are offering Valentine’s Day deals and discounts this year on some of their most popular products to entice consumers looking for something more exotic than teddy bears and red balloons. Dispensaries have been selling everything from bite-sized, cannabis-infused confections like chocolate-covered strawberries and white chocolate candy bars, to THC-imbued lubricants and oils and gift baskets with an industry twist. The promotions are a sign that as marijuana retailers have gone more mainstream, so, too, have their sales tricks.
Like discounts on Victoria’s Secret lingerie or reduced prices on dinners for two, marijuana deals have become standard practice for an industry trying to attract new customers to a product that’s only recently been legalized. “I don’t think it’s that unusual that a company would try to take advantage of a holiday to market something and increase sales,” said Dan Skye, editor-in-chief of New York City-based magazine High Times. Such specials have helped boost foot traffic in marijuana stores at a time when state laws have prohibited marijuana businesses from advertising in most media outlets, on street corners or even in their store windows. Having a special to promote on social media has been a way for pot shops to reach consumers with a message they understand – savings.
Attracting new clients has always been difficult for some pot dispensaries, in part because the weed purchased legally has been much more expensive than what consumers could get on the street. Last year, the average price of an eighth of an ounce of marijuana in Colorado’s legal industry was $70.90, compared to $30 for the same amount on the black market. Industry experts expect that price difference to shrink over the next year as dispensaries continue to expand their marijuana production operations. Colorado and Washington both … – Click Here To Visit Article Source