Ed Sealover | Denver Business Journal
Richard Scharf, president and CEO of Visit Denver, speaks on March 9, 2015 at the opening of the organization’s new tourism center while under the watchful eye of many of the city’s sports-team and visitor-attraction mascots.

Visit Denver opened a $300,000 high-tech tourist information center just off the 16th Street Mall on Monday, hoping to aid the growing number of visitors in getting around town and learning about events.The center at 1575 California St. replaces one that had been half a block away on the much-traveled pedestrian mall.The convention and visitors bureau will put up signage on the mall to try ensure it doesn’t lose any foot traffic, president and CEO Richard Scharf said.
Visitors at the new location can use touch-screen technology to print information about tourist destinations and send information to their mobile devices, and multiple computers at the storefront will give them access to maps, event schedules and discounts, said Cindy Parsons, vice president of public relations and communications for Comcast Corp. and chairwoman of the Visit Denver board.Tourism has a $4 billion annual impact on the local economy, and the number of visitors to the Mile High City are up 48 percent since 2005, Denver Mayor Michael Hancock noted at the event.

Ed Sealover covers government, health care, tourism, airlines, hospitality and restaurants for the Denver Business Journal and writes for the “Capitol Business” blog. Phone: 303-803-9229.

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