Dietary supplement retailer the Vitamin Shoppe started selling CBD soft gels this week, making it the latest major chain in the United States to begin carrying products made with the cannabinoid. But unlike competing stores such as Rite Aid, CVS, and Walgreens, which are only selling topical products so far, the Vitamin Shoppe is carrying CBD supplements designed to be taken orally.

Vitamin Shoppe CEO Sharon Leite said in an email that the company’s clientele has shown a keen interest in CBD.

“The customer relationship is the cornerstone of The Vitamin Shoppe’s reinvention, and our customers have told us loud and clear they want CBD,” Leite said.

Vitamin Shoppe stores in 14 states, Washington, D.C., and Puerto Rico began selling Irwin Naturals soft gels with full-spectrum hemp extract this week. And later this month, the chain will add Garden of Life Dr. Formulated Broad Spectrum CBD Extract soft gels and liquid drops to the product line in those stores. Vitamin Shoppe stores nationwide began selling hemp extract essential oils last month.

“Our goal at The Vitamin Shoppe is to be first to market with innovative, high-quality products, as well as provide our customers the education, guidance, and services essential to

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